Question 1

What does EV charging ROI really depend on?

Accepted Answer

Five factors: capital cost, utilization, pricing model, dwell time, and strategic value. The quality of the return depends on whether the inputs are realistic.

Question 2

Should I install Level 2 or DC fast chargers?

Accepted Answer

Level 2 for longer dwell (hotels, airports, apartments). DC fast charging for throughput, shorter dwell, fleet operations, and mobility hubs.

Question 3

Why do utilization assumptions matter most?

Accepted Answer

The charger can be perfect, but if the site doesn't generate the right dwell or traffic, returns disappoint. Always start with site logic.

Question 4

How does pricing affect payback?

Accepted Answer

Charging pricing should match dwell pattern, user type, and site economics. Bad bundling or underpricing slows payback significantly.

Question 5

Why care about EV charging if today's ROI is modest?

Accepted Answer

Charging infrastructure creates option value. Sites with smart charging may become significantly more valuable as EV adoption grows.

EV Charging ROI Calculator