Parking Feasibility Study

Before you acquire the land, respond to the RFP, underwrite the asset, or break ground — there are five questions that decide whether your parking project makes money or burns capital. A Wins Parking feasibility study answers every one of them with defensible data, with a preliminary read in your inbox inside 48 hours.

Every Wins Parking feasibility study is delivered in two stages: a 48-hour initial memo so you can move on partner and lender conversations immediately, and a bound underwriting-grade report with an editable Excel financial model on completion of the full work. The report is structured so any institutional investor, lender, or board can read it cold and make a decision.

The document opens with a two-page executive summary containing our go, no-go, or conditional-go recommendation and the three most important drivers. The site analysis section covers the physical parcel with topographic review, access point evaluation, and adjacency mapping. The demand analysis section documents our primary traffic counts, demand-generator inventory within a one-mile radius, seasonal demand patterns, and the resulting demand forecast by daypart. The competitive landscape section catalogs every competing facility with pricing, capacity, and observed occupancy data. The site plan section presents optimized layouts with space counts, ADA placement, traffic flow, and technology infrastructure positioning. The financial model section presents CapEx estimates, five-year operating pro formas in base-upside-downside cases, debt sensitivity, cap-rate-driven exit valuations, and IRR and cash-on-cash return calculations. The final section addresses regulatory review with zoning analysis, permit pathway, and utility availability. An appendix contains raw traffic count data, competitor photos, code citations, and utility correspondence.

There is a structural difference between a feasibility study produced by a traffic-engineering consultancy and one produced by an active parking operator. Traffic engineers forecast vehicles. We forecast revenue.

Every assumption in our model is calibrated against actual operating data from the parking assets Wins Parking manages across the Rocky Mountain West. When we project a capture rate of 12% for an airport-adjacent lot, we can show you the three other airport-adjacent lots in our portfolio with documented capture rates between 9% and 14% in comparable demand environments. When we project dynamic pricing will add 24% to base revenue, we can show you the ramp curves from four properties where we have deployed our algorithm.

Our studies also acknowledge something generalist consultants cannot: the report's projections are the same numbers our operations team would be held to if Wins Parking ultimately managed the lot. Every study includes an optional management proposal that locks in our projected revenue under a performance guarantee. The feasibility report becomes the operating agreement's pro forma. Consultants produce paper. We produce the lot.

Roughly 70% of our feasibility clients proceed to a Wins Parking engagement within six months — either Build (design-build construction), Manage (operational management of an existing lot the study validated), or both in combination. The feasibility report becomes the project's underwriting document and is delivered to lenders, investors, and municipal partners as part of the broader approval process.

For the 30% of clients whose studies return a no-go or conditional-go recommendation, the report provides defensible documentation of due diligence and, in most cases, a phasing or alternative-use pathway the owner can pursue instead. A defensible no-go is the most expensive piece of paper to write — and the most valuable one to receive.

Our Design Process