Parking near Lambeau Field
Lambeau Field in Green Bay, WI seats 81,441 and is home to Green Bay Packers. We estimate about 11 major event days a year, 6,800 on-site spaces and a $55 event-day rate, leaving roughly 21,057 cars per average event to park off site.
Written by John Davis, Content WriterOwn land or run events near Lambeau Field?
Landowners within one mile, venue operators and event producers: tell us about your parcel or event and we will return a written plan covering event-day revenue, staffing and reservations for Lambeau Field.
Where is event parking within 1 mile of Lambeau Field?
Walk-up parking around Lambeau Field clusters along the Highway 41 corridor. The strongest parcels sit within a 15-minute walk of the gates, with visibility from arrival routes.
Last updated September 2026. Seating capacity comes from official venue information. Event days, average attendance, on-site spaces, event-day rates and revenue figures are Wins Parking estimates, confirmed only in a site-specific feasibility.
How much parking demand does an event at Lambeau Field create?
An average Lambeau Field event draws an estimated 78,000 people. At 2.8 people per car, that is about 27,857 vehicles. With an estimated 6,800 on-site spaces covering about 24% of them, roughly 21,057 cars per event look for parking off site, on transit or through ride-share.
If about 35% of attendees end up in paid off-site lots at the $55 average rate, the off-site parking market around Lambeau Field is worth about $1,501,500 per event across all operators. That is a market-wide estimate, not what one parcel earns.
Transit and ride-share change the picture. If one in five attendees arrives without parking a car, demand falls to about 22,286 vehicles and off-site overflow to about 15,486; if one in three does, overflow falls to about 11,864. Sold-out games and concerts at the full 81,441 seats push the other way.
How does Lambeau Field compare with other Midwest venues?
By seating capacity, Lambeau Field ranks 2nd of the 30 NFL venues on this list. Its estimated $55 event-day rate is about 38% above the $40 median across all 100 venues we track.
| Venue | City | League | Capacity | Est. event days / yr | Est. on-site spaces | Est. event-day rate |
|---|---|---|---|---|---|---|
| Lambeau Field (this page) | Green Bay, WI | NFL | 81,441 | 11 | 6,800 | $55 |
| Soldier Field | Chicago, IL | NFL | 61,500 | 18 | 6,000 | $65 |
| U.S. Bank Stadium | Minneapolis, MN | NFL | 66,655 | 25 | 2,500 | $50 |
| Paycor Stadium | Cincinnati, OH | NFL | 65,515 | 12 | 2,000 | $45 |
| Huntington Bank Field | Cleveland, OH | NFL | 67,895 | 11 | 4,000 | $45 |
| Lucas Oil Stadium | Indianapolis, IN | NFL | 67,000 | 30 | 1,200 | $50 |
Capacity: official venue figures. Event days, on-site spaces and rates: Wins Parking planning estimates.
The table sets Lambeau Field beside other Midwest venues. Capacity is from official venue information; the other columns are our estimates.
How does the Green Bay Packers schedule shape parking near Lambeau Field?
Green Bay Packers play eight or nine regular-season home games a year, most on Sunday afternoons, plus preseason and any playoff dates. Our estimate of about 11 major event days at Lambeau Field includes concerts and other large bookings.
NFL crowds arrive early and stay late for tailgating, so lots near Lambeau Field sell longer stays, larger stalls and RV spaces at a premium. Few event days means each one carries a large share of the year's revenue.
Wins Parking's read on the Lambeau Field market: Residential-lot parking culture with structurally limited on-site supply — every adjacent parcel is a revenue node.
What could a parcel near Lambeau Field earn on event days?
About $6,078 per event per acre, as a planning estimate: 130 spaces per acre × 85% event-day fill × $55. Across about 11 event days, one acre near Lambeau Field models to about $66,858 gross a year, a half-acre to about $33,429 and two acres to about $133,716.
Walking time decides whether a parcel captures that demand. Lots within a 15-minute walk of Lambeau Field, with a clean exit to Highway 41, fill first; parcels farther out need a shuttle or a lower rate.
What does it cost to set up an event lot near Lambeau Field?
In Wisconsin, our planning estimates put a gravel event lot at $0.54–$2.70 per square foot (about $23,522–$117,612 per acre) and asphalt at $3.24–$7.56 per square foot (about $141,134–$329,314 per acre), before design and permitting.
At about $6,078 per acre per event, paving one acre in asphalt near Lambeau Field equals roughly 24–55 event days of gross revenue. With only about 11 event days a year, many owners start with gravel or a temporary surface and pave later.
Who operates Lambeau Field, and how can landowners and event operators partner?
Green Bay Packers Inc. is listed as the venue's owner or operator. Wins Parking works with independent landowners and event operators in the one-mile ring around Lambeau Field, not as the venue's official parking contractor.
Landowners can choose a fixed ground lease, a revenue share on event days, or a base-plus-share hybrid. Event and venue operators can bring Wins Parking in to run overflow lots, reservations, license-plate entry and staffing on event days.
Which other Midwest event parking markets can owners compare?
Owners near Lambeau Field often compare nearby Midwest venues, where attendance, schedules and event-day rates differ. Each venue page carries its own demand estimate and a written feasibility offer for parcels within one mile.
What sources back these figures?
Public sources for the facts on this page are listed below. Anything not backed by a listed source is labeled as a Wins Parking estimate.
- Lambeau Field official website — Lambeau Field. Supports: seating capacity and venue parking information.
- Managing Travel for Planned Special Events handbook — Federal Highway Administration. Supports: event traffic and parking planning practice.
- Wisconsin Department of Transportation (WisDOT) — State of Wisconsin. Supports: Highway 41 access and event traffic.
Wins Parking is headquartered in Edwards, Colorado, in the Vail Valley, and works with landowners and event operators around major venues nationwide.
What do owners and event operators near Lambeau Field ask most?
As a planning estimate, one acre near Lambeau Field grosses about $6,078 per event (130 spaces × 85% fill × $55), or about $66,858 across roughly 11 event days a year, before operating costs. A site-specific feasibility produces binding numbers.
Parcels within one mile of Lambeau Field, with 0.5+ acres of paveable surface, good visibility from Highway 41, and existing or permittable curb cuts are the strongest candidates. Walking time under 15 minutes matters more than exact distance.
Green Bay Packers Inc. is listed as the venue's owner or operator. Wins Parking works with independent landowners and ground-lease partners on the 1-mile ring around the stadium, not with the venue operator directly.
License plate recognition at every entry and exit, dynamic pricing tied to the Green Bay Packers schedule, branded online reservations with pre-pay, 24/7 AI security cameras, and an owner dashboard with real-time revenue.
Three structures: fixed ground lease (predictable monthly rent), revenue share (upside participation on event days), or hybrid base-plus-share. The right structure depends on property size, current land use, and the owner's risk tolerance.
About 27,857 vehicles, estimated from 78,000 average attendance at 2.8 people per car. With about 6,800 on-site spaces, roughly 21,057 cars per event park off site or arrive another way.
We estimate about 11 major event days a year at Lambeau Field, combining Green Bay Packers home dates with concerts and other large bookings. Exact counts change with schedules and playoff runs.
Often, yes. Lots near Lambeau Field can sell monthly permits to nearby workers and residents, host fleet or equipment parking, or run daily commuter parking, then switch to event pricing on game and concert days.
Ready to talk about Lambeau Field?
Send the form above or call (970) 279-1744. Written reply within one business day. Figures on this page are planning estimates.
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